PRACTICE: Brand & Package Design



In the Fall of 2017 and Summer of 2018, I worked at LPK, a brand and innovation consultancy in Cincinnati, Ohio. Due to confidentiality agreements, I'm unable to share everything publicly. Feel free to reach out and I'd love to talk about my experience.


*Below are a few projects I'm able to share.


Many of the projects I worked on were consumer products for Proctor & Gamble's brands. During my time I was apart of the Personal Healthcare, Pampers, Always, Gillette, and several others nonrelated to P&G.


Apart from working on consumer products, I collaborated with designers to create new brand identities for various types of organizations. One project, The Mad Optimist, I worked solely on the assets of the brand, including social media posts, press kit, website popups, packaging, email format, and even experimenting/ prototyping the soap labels.