PRACTICE: Environmental Design
STUDIO: Infinite Scale
Vivint Smart Home Arena is home to the NBA Utah Jazz. Upon the completion of renovations in the arena, there was a need for brand activations, history treatments, and programming.
The design approach was to create a one-of-a-kind venue experience that captures not only the essence of the Jazz franchise, but also the city and its fans.
Three levels under went a design transformation; the levels included the ground level, the club level, and the main level. Every area of activation was thoughtfully chosen by points of interest, and each one had its own story focused on the players, the fans, the entertainments, the clubs, and the sponsors.