PRACTICE: Environmental Design
Verizon Technology & Policy Center underwent a transformation to shift the focus of the center from present-day Internet of Things to a more aspirational and innovative space with 5G possibilities, as 5G is the next generation technology standard for networks.
*The base of the vignette illustrations were drawn by Jim Tobergta
THE SAME, BUT DIFFERENT
The majority of the TPC floor plan will remain the same along with the journey. As the content and stories get a refresh the approach is to be minimally striking and elegantly understated all the while being mindful of the brand.
The design leverages large scale black and white scenic photographic murals with dimensional frames, standing off the wall, housing displays enabling the flexibility to interchange and curate specific content when needed.