PRACTICE: Interactive Design


STUDIO: DAAP Studio Class

Taking mainstream music players such as iTunes or Spotify and transforming the user experience. XX is a digital album that is fully immersive allowing users to gain new information and a better understanding of the album’s story.


XX is the debut album of the English indie pop band The XX.


XX's music is mellow and clean. The lyrics are about love, intimacy, loss, and desire. With the tracks flowing together like one continuous song, and track titles of “Crystallized”, “Infinity”, and “Fantasy” it is easy to imagine a kaleidoscope.


Following the concept, the album is designed to flow continuously from one element to the next. All the while creating a fantasy atmosphere. To keep the integrity of the lyrics of love, flower imagery is used and the transitions are made to create a mirroring effect.